Connect with us

Business

A Quick Guide To Reaching New Audiences In 2022

Published

on

Following the post festive period return to work, business owners across the nation will now be plotting ways to improve over the months to come. After two years focused solely on surviving, now is the time to start thriving once more. Expanding to reach new customer bases is the most important ingredient in the recipe for success. 

While every business must find its own path to success, there are several effective steps that can be used in 2022. Here’s how you can reach new audiences in style.

Find a secondary target audience

Ultimately, there are two new audience types that you may look to target in 2022. You can either try to reach customers in a new location or expand to a secondary demographic. The second option is perhaps the best starting point. It allows you to expand without opening new sites or requiring major transformations. 

You already have a defined primary target audience. Your secondary audience isn’t likely to be overly different. For example, if you currently target 16-24 year olds, you may expand to cover the 25-34 demographic too. You can create some new landing pages, PPC ads, and social media ads to entice the secondary audience. In truth, products and services will only require minor tweaks.

Encourage more people to find you

Actively reaching out to new audiences isn’t the only way to grow your customer base or enter new markets. Allowing more people to find you organically can be equally rewarding. The appeal of a product or service can evolve over time to impress people who were not in the initial target market. They have not previously purchased items from your competitors. So, there is a fantastic opportunity to create a quick path to conversion.

An SEO company will help you gain increased traffic from new audiences as well as your current target market. This can include traffic that stems from voice searches and mobile searches. Crucially clicks that come in this organic method are hot leads, which gives you a strong chance of subsequently gaining the sales you crave.

Upgrade your services in outside territories

Thanks to online technologies, it is now possible to sell your products to global audiences. However, consumers from far away territories will only choose your company if you give them an incentive too. Customers now demand quality services to match the products received. Therefore, you must go the extra mile to provide it.
Firstly, you should consider your options for international shipping. After all, this will have a huge influence on the consumer’s opinion of the brand as well as their future purchasing habits. Customer support is another important issue to consider. VoIP will allow you to provide telephone services without extortionate prices. Chatbots are useful too. For the best results, you can hire customer care experts based in the secondary territories.

Become a franchise

Expanding the company and reaching new audiences will bring a wealth of benefits. But it does require a lot of time and effort, which could potentially distract you from your current client base. This simply cannot be an option, which is why opening a franchise may work better. It allows you to grow the company while taking a largely backseat role.

When you turn the company into a franchise, you will only see a percentage of the profits. However, the fact that it only requires a small amount of effort means you can repeat the process in many locations. Especially once the blueprint has been built. As long as the site managers are trustworthy and professional, there is nothing to stop it from becoming the key to taking your brand to new heights.

Utilize your existing customer

Your current clients obviously use your business for a reason. So, why not let them celebrate those USPs in a way that actively attracts new eyes to the brand? The power of recommendation is greater than ever. Opening an affiliate scheme will reward customers for bringing new business through the door. And it’s commission based, meaning there’s no risk for the company. You only pay your affiliates after you’ve made new sales.

Social proof can also be achieved through reviews and testimonials. Ultimately, though, the content and campaigns made by your affiliates will engage new people when your content would fail. Better still, the affiliate is likely to buy more products from you as they will be in the mindset of celebrating everything that they love about the brand.

Know where to reach them

While the right strategy is vital, success cannot be achieved without visibility. While over 3.5 billion people have access to the internet, different age groups use it differently. For example, millennials and older are likely to use Facebook whereas Gen Z uses Tiktok. Taking issues like this into consideration will help you achieve more from your campaigns.

Following the latest trends and developments is key. Nonetheless, it is important to complete data analysis too. The results linked directly to your business are all that truly matter. Understanding how each marketing channel performs should lead to far better results. Your budget will work harder while the revenue gained will improve too. This will cover all audiences including new and old users from all demographics.

Consider new products or designs

Finally, you should not ignore the fact that different audiences want different products. So, you may find that adding new lines is the best way to grow your client base. For food businesses, this could mean introducing gluten-free or vegan menus. For fashion labels, new designs or clothing styles may be the answer. Meeting the demands and trends in a specific location will enhance your hopes of future sales.

While the focus may be on the new customers, it can be a great way to add fresh excitement. In turn, you may find that existing clients buy more products and spend more money. As your bottom line continues to swell, you’ll be able to work even harder for your new clients. The rewards will enhance your business throughout 2022 and beyond.

Use your ← → (arrow) keys to browse

Student @ Advanced Digital Sciences Center, Singapore. Travelled to 30+ countries, passion for basketball.

Continue Reading
Comments

Business

4 Ways to Improve Your Customer Experience

Published

on

Customer experience is much more than a one-time interaction. It’s an ongoing process that requires your business to think critically about how you can improve every interaction with your customers. Your customers should feel valued and understood at every step of the way, from first contact to the final sale. If you’re reading this, you know that customer experience is essential to the success of your business. It goes beyond surface-level niceties like “hello” and “thank you.” Instead, CX involves a 360-degree view of how customers perceive your company from beginning to end. These customer experience tips will help you streamline your interactions and give your customers the kind of service they want to return to.

Make it easy for customers to do business with you.

Never make your customers feel like they’re jumping through hoops to interact with you. Instead, make it easy for them to find and use your customer touchpoints—your website, social media channels, or physical storefront. Don’t forget about accessible payment options for your website and store to allow for multiple payment methods. Whether you include options to pay via PayPal or you need high risk merchant services due to poor business credit, pay attention to what you offer.

This applies to your customer service interactions as well. Make sure you have a clear way for customers to reach you through email, phone, a contact form, or some combination of the three. Be sure to include your hours of operation and any steps customers need to take to resolve their issues as swiftly and painlessly as possible.

Make sure your contact channels are functioning well.

Make sure you have a way for customers to reach you both during regular business hours and after business hours (if applicable). Ensure your phone system is working correctly, your emails are always sent, and your website or any other online contact form is easy to use. Additionally, make sure you’re responding to customers promptly. If you’re doing everything else right, but if your contact channels are a mess, you’ll end up with many frustrated customers. No one likes to feel ignored.

Offer solutions to problems, not just products or services

It’s essential to offer products, services, and solutions to your customer’s problems and concerns. When speaking with customers, focus on their challenges and how your products or services can resolve them. Remember that customer service isn’t just about sales. It’s about resolving customers’ concerns about your company, products, or services—even if they aren’t ready to buy yet. Your goal is to create a lifelong relationship, not just a single transaction.

Establish trust through transparency and authenticity

Trust is crucial for building a strong customer experience. Be transparent about your policies and your products—this means disclosing any potential risks or downsides as well. Be authentic in how you interact with your customers. You should always be yourself, even if that means you’re not the best salesperson or occasionally make a mistake. Customers will respect your authenticity, which builds trust and loyalty.

Summing up

If you take nothing else away from this article, this is the one thing you need to remember: your customer experience dictates your business’s future. Your customers don’t just experience your products or services once. They experience them throughout their entire relationship with you. Make sure you’re paying attention to every single touchpoint and listening to how you can improve. Put in the effort to improve your CX, and you’ll see the results in no time.

Prev postNext post
Use your ← → (arrow) keys to browse

Continue Reading

Business

David Faraco and Aquarius will create the First NFTs in Solidarity with Nature

Published

on

When it comes to the environment, we often think about ways to reduce our carbon footprint or recycle more. But what if there was a way to actually support the environment while also supporting your favorite artist? With NFT, now there is! NFT, or non-fungible tokens, are a new way to collect and trade digital art. And because they’re stored on the blockchain, they’re completely secure and immutable. That means that when you buy an NFT, you can be sure that you’re getting the real thing and that your purchase will support the artist directly. Plus, NFT are a great way to show your support for environmental causes. Aquarius and David Faraco are teaming up to create the first-ever nfts in solidarity with nature.

What is an NFT?

An NFT is a digital asset that is stored on a blockchain. The term NFT stands for Non-Fungible Token. NFT are unique, unlike traditional cryptocurrencies such as Bitcoin and Ethereum, which can be exchanged for goods or services. NFT have been gaining in popularity due to their ability to represent digital assets in a more secure way. For example, an artist could create an NFT of their work and sell it as a digital collectible. The benefits of using an NFT include the fact that they cannot be counterfeited and are tamper-proof. David Faraco Heredia, will be creating the first ever NFT in solidarity with nature. This project is aimed at helping to preserve our planet’s natural resources.

How will David Faraco’s NFT help nature?

In David Faraco’s native country of Costa Rica, nearly a quarter of the land is protected in some way by the government. This includes rainforests, national parks, and biological reserves. Now, with the help of blockchain technology, Faraco is hoping to do even more to protect the environment. Faraco is the founder of Aquarius Crypto Universe, a company that creates non-fungible tokens (NFT). NFT are digital assets that can be bought, sold, or traded like traditional cryptocurrencies. However, unlike Bitcoin or Ethereum, each NFT is unique and cannot be replicated. Aquarius will use NFT to create digital certificates of ownership for land and wildlife. These certificates will be stored on the blockchain, making them tamper-proof and impossible to forge.

What are the benefits of using NFT?

  1. According to David Faraco, the benefits of using NFT include “the ability to show provenance, the immutability of the data, and the trustless nature of the technology.”
  2. He claims that by using NFT, we can “create a more sustainable future for our planet and its inhabitants.”
  3. Faraco believes that NFT “have the potential to revolutionize how we interact with and value Nature.”

David Faraco, CEO of Aquarius Crypto Universe, has announced that they will be creating the first ever NFT in solidarity with nature. This comes as a response to the growing environmental crisis and the need for new ways to support and protect our planet. NFT are unique and cannot be exchanged for another currency. This makes them ideal for supporting causes and organizations, like Aquarius, that are working to make a difference. These NFT will be available for purchase on Aquarius’ website and will help support their environmental initiatives.

Use your ← → (arrow) keys to browse

Continue Reading

Business

How to segment your customers for better results

Published

on

email marketing

Segmentation is classifying your audience by a relevant characteristic. This makes the strategy target prospects that could buy your product and increases the effectiveness of the campaigns.

Email marketing is a digital marketing strategy where segmentation is possible, as the best managers offer this possibility.

Why segment?

Segmentation is one of the marketing challenges facing companies today, because many are not used to it.

Until a few decades ago, advertising possibilities were limited to television, radio and newspaper commercials. These commercials reached all audiences equally. If the commercial was about women’s clothing, it was seen by men and boys alike. But the internet changed that.

Today, digital marketing offers great possibilities to segment the audience, so that everyone receives the information that is of interest and useful to them.

Some examples of segmentation are the following:

  • An appliance shop sends a special discount only to customers who are finishing paying for a product purchased in their shop.
  • A department store sends a toy catalogue to parents subscribed to its mailing list for the Christmas season.
  • A bookshop sends a newsletter with a discount coupon to parents with school-age children at the beginning of the academic year.
  • Invitations to an event on shop in a specific city, but only to subscribers who live in that city.

With these strategies you want the message to hit the target and get a lot of conversion, for this Mailrelay offers tools to segment the list in an easy and effective way. Thanks to this mass email software, you will be able to successfully segment your users in just a few minutes.

How to get a segmented mailing list?

At the time of the campaign, you can include some questions to find out some characteristics of the customer. For example, the name and surname, city, interests, etc.

Be careful with the questions, because they can dissuade the customer from subscribing, so you should only include the most important ones.

After subscribing, the customer may be asked to answer a survey, in which additional questions may be asked, but this should also be done with care, as it may be uncomfortable. It should always be optional and if the subscriber does not answer it at the first attempt, do not insist.

Another strategy to get the information we want is a contest. For this, you have to establish a very attractive prize that the subscribers appreciate very much.

Finally, purchasing habits can provide information. If a customer regularly buys products for cars, we can intuit that they own one, and we can design offers for them.

What are the advantages of audience segmentation?

The main advantage is that you gain in effectiveness, with segmentation you reach the specific customer who is in a position to buy. This allows you to design a direct message that speaks to the customer according to their needs and facilitates the sale.

It also happens that the message does not reach people who may consider it inappropriate. For example, if we have a mailing list with customers from a department store, and we are going to launch a campaign for women’s clothing, the men who receive it could mark it as spam, which would affect the company’s marketing plans.

In addition, segmentation generates greater engagement, as the customer feels that you are talking to him or her about his or her needs and concerns. Talking directly to subscribers is the best way to get closer to them and make them loyal customers.

Recommendations for segmenting your customers

  • If you are planning an email marketing campaign, it is very important that you do a proper and effective segmentation. For this, it is very important that you choose a mailing manager that has good segmentation tools.
  • Establish strategies for each segment of your audience, so that you get new niches to develop your business. Knowing the possibilities of your brand and the needs of your customers is fundamental to design strategies that will be profitable.
  • Combine the segmentation of the email marketing campaign with an excellent social media management, in order to achieve the appropriate proximity to make the relationship between the brand and the public strong. Social media is booming and is also a form of direct communication that can be very cost-effective.
  • The conformation of groups should be established strategically, this can be by gender, location, preferences, socioeconomic level, activity, etcetera. These groups should be very well differentiated and their distribution should be related to the business in question.

How to get better results from a segmented campaign?

If you have established an email marketing campaign for one of the groups you have defined in your list, the following tips can help you achieve better results:

  • Choose the right frequency according to the product and the characteristics of the group. A poorly chosen frequency can be counterproductive, if there are too many messages, it could lead to unsubscribes and if they are too infrequent, the message could be lost.
  • Analyse the metrics provided by the email marketing manager, with this information you will know if the campaign is giving results and have clues about what the problem may be, if there is one.
  • If it is a campaign of several newsletters, you can place a button for the subscriber to indicate if they are not interested in the campaign, that way you can remove them from the campaign and prevent them from unsubscribing from the list.
  • Surveys are a great tool, as they capture relevant information from customers. If they are applied, they should contain only one question, maximum 2, and always a selection by clicking on an answer option. Do not overuse surveys because they could generate unsubscribes.

If you are going to implement an email marketing campaign, segmentation is necessary to get the best possible results. We recommend you start researching today the most appropriate segmentation of your customers. You will be able to achieve great results with just a little effort. 

Use your ← → (arrow) keys to browse

Continue Reading

Trending