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What do have in common fashion weeks, the Internet and the social media?

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Whoever uses the Internet nowadays knows the importance that influencers have. Not only when it comes to advertise any product with the purpose of selling it but also when it comes to provide more visibility to any brand, idea or business. In fact, it is in these cases where influencers are more and more important since they are a good asset for companies, even an investment.

After all, knowing what other people thinks about a specific product or service is seen as a trust mark, specially if we feel connected to the person who is telling us about all its the features. A connection that has come together with the widespread use of the Internet and the social media, no matter the area we are or the audience we are addressing.

In fact, we can see a good example of this influence in the world of fashion and, in concrete, in the different fashion events, which have seen in these technological means the best way of promotion.

Or at least that is what we can infer from the data of the last report of Launchmetrics and the Council of Fashion Designers of America (CFDA), Front Row to the Consumer. A report where we can see the impact that the Influential voices of Fashion Weeks have and why these fashion events are still successful even if they are very expensive and last for so little (the average cost of a catwalk show is around 200,000 dollars for a standard time of 10 to 15 minutes).

An influence that corresponds to the big impact the social media and the Internet have on our lives at present, at the so-called “digital era”, where it seems that nobody knows you unless you are on the web.

Fashion, social media and influencers: how do they relate?

As it has already happened in many other businesses and industries, the arrival of the new technologies (and, above all, the arrival of social media and influencers) has supposed a complete change in the way things developed so far.

It is been ages ago (or at least that is what it looks like) since we relied on TV or newspapers adds to know about the different products, services and events we could access to. On the contrary, today, no matter what you are looking for, you will probably end up turning on your computer, opening your browser and googling it. And, what is more important, you will probably find exactly what you are looking for. As fast and easy as it sounds.

In view of this situation, we should not be surprised to hear about all the possibilities this new trend involves for any industry. And much less to hear that in the fashion industry all these changes have been a complete success.

Just think for a moment about the “rules” that guide social media and the role influencers play, where we want to see nice pictures and stories or where we want to buy products that will make our lives easier. And now taking this into account, you may better understand the great relationship that fashion and the new technologies have.

In fact, as we have stated before, the report of Launchmetrics and the Council of Fashion Designers of America (CFDA) has actually examined all these changes and obtained very interesting data. For example, that the visibility of most of the brands increased during the fashion weeks thanks to the social media (up to 800 % with respect to the rest of the year) or the fact that the Media Impact Value (MIV) of all these fashion brands makes fashion weeks a very good investment.

The influence funnel: are we really free to choose?

When talking about social media and, specially, about the role influencers have, there are many critical voices that speak out to criticize all these changes and the new ways of buying and behaviours we see in consumers.

However, and even if it is true that we all have experienced changes since the Internet became popular and a daily tool, this critics ignore an important fact: we may have changed the means but we have not changed the bottom-line message. Specially if we take into account that advertisement have existed for a long time.

The only difference is that today the way of promoting a product or service is much faster, much more collaborative and much more direct. But it does not mean it is worse. On the contrary, we are heading to a more dynamic world where everybody will be connected and where we will be constantly updated.

And, finally, we are witnessing a change in industry (almost a revolution) that is already making our lives better, even if it means that social media is the new way of communicating with brands.

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Culture and Lifestyle

Spend All Your Time Online? Hobbies That’ll Get You More Hands On

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If you find yourself always online, it’s best to turn off the computer or phone and find something else to do. However, that’s a lot easier said than done! But if you’ve got a hands-on hobby in your back pocket, you’ll always have something fun and practical to turn to when you get bored. 

Staring at a screen all day isn’t healthy for you, and it’s good to find real ways to rest your eyes and get outside a bit more. As such, here are some ideas regarding the kinds of hobbies that’ll help you find enjoyment in things other than what’s going on online.

Woodworking 

If you’ve ever fancied yourself as a carpenter, this is the first step on your journey to putting huge items of furniture together for your own home. Get a bit of wood, get a carving knife, and see how you can manipulate the material to make something interesting. Take precautions and protect your hands, but have fun at the same time. And while you’ve not got a woodworking shop yet, even just a small set of tools can help you whittle your way to new cutlery, decorative figurines, and incredibly personal birthday and anniversary presents. 

Building Models

Miniatures are a very popular hobby, and all thanks to the time and love we have to put into making them. And when you’re a fan of building your own models, you can move into other item builds, such as attaching 80 lower receiver jigs to a rifle project of your own. But to get started, all you need is a set of models to crack open, snip off, and glue together. Once you’re done with this, you can start painting them and even put together your own playing team. It’s not just a one step hobby you can then display in a cabinet – there’s a lot of nuance to explore. 

Gardening and Landscaping

Gardening is a totally free hobby to pick up if you’ve already got a garden. You can take cuttings from bushes, trees, and plants that you see out and about and then try to cultivate the same greenery in your own garden. Indeed, it’s a great way to blow off steam as well as get your hands dirty, which is something a screen just won’t allow! But if you prefer cutting back in the garden, you can try out landscaping instead, which will help you to design the outdoor space you’ve always wanted to relax in. 

Bake Your Own Bread

Baking is one of the best hands-on hobbies out there. Why? Because you get to eat something when you’re finished. And baking bread is quite the artform, so you’ll need to really brush up on your skills here. Plus, a freshly baked loaf every morning is always something to look forward to – it’s just the cleaning that’s annoying! 

If you’re always online, it’s time to break the habit! Get out and remind yourself there are other things to enjoy.

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Not Prioritizing Yourself Enough? Here’s How You Can Change It!

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In today’s society, there’s this push to promote self-care. While society five or maybe ten years ago would see the term “self-care” as something selfish, fortunately now, mental health has become a larger concern. While toxic positivity is being pushed out, and the whole “put yourself first” mantra is slowly beginning to reign supreme, there’s one question to ask. How exactly can one put themselves first? Also, how can these self-care changes even boost your well-being? These are some helpful ways to achieve that!

Understand Your Life Goals, Values, and Purpose

When it comes to putting yourself first, it’s important to begin by thinking of your life goals, your values, and what type of purpose you want in your life. While society once deemed people as “selfish” for even considering this, it’s your life, and you’re entitled to live your life the way you want it. Is one of your life goals to travel? Then that’s great! Keep aiming for it!

Identify Your Wants and Needs

Everyone has their own wants and needs, everyone does. What are yours? While it’s important to put other people’s wants and needs in front of your own (such as if you’re a parent), just keep in mind that you don’t have to do this all the time. So think about it, what are some small ways you can put your own wants and needs ahead without it jeopardizing anyone else. Maybe it can be something small such as getting more sleep, or maybe even something huge such as changing careers. It’s entirely up to you to decide.

Take Time to Get Your Headspace Right

A great way to get yourself into the right headspace is through the beauty of travel. This is actually one of the biggest ways that people are treating themselves and putting themselves first. Changing up your environment and your routine through the power of travel can be one of the very best ways to get yourself feeling recharged and just completely breaking away from what may be stressing you out. Whether you opt into a long vacation, weekend trip, or a day trip, just allow yourself the chance to breathe, take a break, and recharge.

Treat Yourself

There’s nothing wrong at all with treating yourself to things. Whether you’re wanting to gift yourself a nice car you shopped with through edmunds, a fun vacation, or anything else. There isn’t anything wrong with gifting things to yourself as long as you have the disposable income to do it and if it’s in moderation.

Opt-Out of Social Media That’s Not Good for You

Social media is a double-edged sword. It can be a great tool for connecting with people and staying in touch with friends and an extension of our personal brand. However, many people are finding that social media is not the best tool for their mental health and well-being. If possible, try to opt-out of social media if you feel it’s not good for you. And instead, try to spend more time in nature or offline activities like hanging out with family and friends.

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Building A Social Support System: An Essential Key To A Life Of Wellness

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Everybody needs somebody, even if you believe you thrive better as a lone wolf or prefer being antisocial. While having a support system around you will help you get through life, it also offers far-reaching health benefits. These include helping you deal with loneliness and even improving your chances to beat unhealthy addictions. A strong social system can also be very helpful when going through stressful times, battling chronic illnesses, etc. But how can you build a healthy social support system around you, and what does it entail? 

It’s important to first understand what a social support system is. It comprises friends, family, loved ones, and peers that you can call or rely on, especially in times of need to provide support, respect, and care. Having a support system around you can provide wisdom and guidance through tough times. It can also provide strength and hope with a generous supply of understanding and compassion.

Although research has shown that building a social support system can help you through the tough times, the last thing you want to do is try developing one only when you feel stressed and need assistance. Creating a social support system is something you should do when you’re not under stress or in need. This way, you don’t end up relying on the wrong people.

Start by making a list of those already in your life, including friends, family, colleagues, and neighbors. When you are done with this, go through your list and highlight or underline those who have been supportive in your life and how. Next, make it a point to contact these people to check on them and find out how they’re doing. However, it’s important to note that you can also include professionals in your support system. For instance, counselors, psychologists, teachers, coaches, and healthcare professionals who have assisted you in difficult times, whether in the classroom, the gym, or in treatment programs you’re undergoing or already went through. 

Creating a healthy social support system also requires you to identify the barriers that have prevented you from creating healthy and meaningful connections with people. For instance, are you antisocial? Are you dealing with depression, drug abuse, or alcohol addiction issues that make it impossible to keep loving people around you? Once you identify your roadblocks to healthy social connections, find ways of removing them. For example, if you’re addicted to drugs and alcohol, you can find help through inpatient treatment programs. 

Another great way to build a social support system is to explore and embrace shared interests. It is easier to be surrounded by like-minded individuals who understand your emotions and can empathize in ways that others may not. For example, parents of a child with special needs will find immense support from other parents who share the same or similar difficulties. A great way to build such connections is by joining groups, associations, or clubs that share your interests and ensuring that you maintain regular interaction with the members. 

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