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Whether you are a small business owner, a freelancer or a blogger, setting up a website is absolutely central to everything you do. But if you haven’t started the process of establishing the site yet, it is worth taking a step back and thinking about a few things first. Remember, you want your site to make a big impact from the moment it is launched. Careful planning should be your first stage before you rush headfirst into the actual building of your site. So, let’s take a look at a few points you need to consider before building your website.

Establish Your Aims

First and foremost, you need to establish what it is that you are aiming to achieve from your website. Is it mainly for entertainment, information or selling? Once you have worked this out, you can start profiling your average customer in terms of who they are, what websites they like to visit and what keywords they are likely to search. Ask yourself why they are looking at your site and how you can make their lives easier.

Understand that it is a Gradual Process

There is no magic ‘website generator’ button, and creating the perfect site is going to take some time. After setting up the domain name, there is the design phase followed by the development phase. Most people choose to outsource the job to an expert, and you can speed the whole

process along by having the copy, pictures and video content ready, as well as making sure you are 100 percent happy with the design itself.

Think About the Customer Journey

When you are getting to the point of actually structuring your website, you need to think about how your customers are going to move through the site. The core information of the site should be clearly visible within the first few seconds of entering the homepage or your customers are likely to look elsewhere. The navigation should be clearly structured to make it easy to travel between pages on the site.

Consider How You Will Promote the Site

Just because you build it, it doesn’t necessarily mean that they will come. It is best to think about site promotion before you actually get up and running. SEO is such an important factor in all modern websites, and you need to make sure that this is right from the start. Also, decide whether you would like to use PPC advertising to get your site off the ground. If you have more traditional marketing channels, you need to make sure that your website is clearly displayed on all business cards, flyers, posters etc.

Understand that the Site Will Need Maintenance

Web development is such a fast-moving field that it is essential that your site will require maintenance from time to time. As well as this, you need to think about the regular updates that you will be posting regarding blogging etc. A site that is never updated quickly becomes stale and people inevitably start to turn off.

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Student @ Advanced Digital Sciences Center, Singapore. Travelled to 30+ countries, passion for basketball.

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Business

Myths of Executive Jet Charters

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The act of flying in a private jet doesn’t seem like it should belong in someone’s day-to-day life. A private jet flight fits in the realm of red carpets, a sold-out world tour, or going to an exclusively owned island. However, you’d be surprised how often people do fly in a private jet – particularly in the world of business. There plenty of misconceptions about privately jetting off, so what’s it really like to fly in one?

It’s Too Expensive

It should be established that the fact people have to fly for business is nothing new. It could be anything from visiting a partner office abroad, or groups from various companies from around the world need to meet face to face with each other. It is likely when they fly they will want to do so in business class, if not first. If you think of the collective cost of these tickets, in comparison to hiring a jet the expense doesn’t seem too much. It can make financial sense to go private rather than commercial.  Jet charter companies can help people plan the journey so it’s just right.

It’s Hard to Find a Private Airport

In the US there are more private airports than commercial ones, so the chances are a business person can find an airport nearer them to suit their needs. Similar to the likes of hiring a car, hiring a jet means they are completely in charge of their transport. Colleagues can fly at a time which suits everyone’s schedules rather than have to rely on commercial lines.

You Still Have to Go Through Security

This is not the case when flying privately. It can really cut down on the time of travel, in turn saving company time. When boarding a flight could potentially take up an entire morning or afternoon, by going privately, people can board the plane as soon as they fancy. There is no queuing, taking off shoes, or having luggage inspected. Though they’ll still need to bring a passport when flying internationally.

Weather Restrictions

Obviously a plane, even if it is private, is not going to fly in adverse weather conditions. A private jet is just as safe as a commercial plane. However, one of the many perks of flying privately is you can get going a lot sooner. As soon as the weather is deemed less dangerous and it’s safe to fly, the captain of a private jet can take off. Businessmen don’t have to worry about prolonged delays or cancellations.

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Key Terminology You Need to Know Before You Start Trading Forex

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As the largest and most liquid market in the world, forex attracts a multitude of traders on a daily basis. It is the market where currencies are bought and sold as investment assets, and is usually accessed through online trading brokers such as Oanda. Whilst the concept of trading forex is relatively simple (buying/selling currency), it is shrouded in terminology and jargon which newcomers can find difficult to decipher. As such, here are some of the key terms you should know before you begin exploring forex.

Pairings

In the forex market, currencies are always traded in pairs, as this gives one currency its value compared to another. If the dollar were traded against the pound, for example, it would be expressed as USD/GBP, with the first currency being known as the ‘sell’ currency and the letter being known as the ‘quote’.

Many popular currency pairings have been given nicknames, which can seem confusing if you have never encountered them. EUR/USD, for example, is known as the ‘euro’, and GBP/USD is often referred to as ‘cable’ or ‘sterling’.

Leverage

The ability to leverage investments when trading forex is part of the reason the forex market is so popular. Leverage essentially allows a trader to control more units of currency with less money than would usually be required (often significantly less) but at much greater risk.

The trader will be able to choose how much leverage they apply to an investment, and it is expressed as a ratio (e.g. 100:1). Whilst leverage can help traders make a much larger profit using less capital, it can also lead to an equally large loss if the trade goes against them.

Volatility

Market conditions often differ greatly on a day to day basis, but those which change exceptionally quickly (like the forex market) are known as volatile markets. This means that the assets traded in such markets are constantly shifting in value, and so must be monitored by the trader regularly to help inform their decision.

Currency pairings will experience different levels of volatility at any given time, largely depending on the economic and political climate in the currencies’ country of origin.

These are some of the main terms that you should know before you invest money in the forex market. There are more, but once they have been learned, you should find it much easier to read and analyse forex.

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How to Boost Your Company’s Income Long Term

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Part of running a company is trying to make it profitable at least in the short term. You need to make your business generate money, so you can keep the company running each day. However, what if you want to expand your company in the future, or start offering more choice to your customers? You might not have enough profits to achieve this now, but you can try to boost your company’s long-term income so that you can build towards it in the future.

Work on Your Profit Margin

Although your profits might be doing well, there might be room for improvement that will give you a better long-term return. Think about your business and see if there are any areas where you can improve your profitability. You might be able to do small things like finding a cheaper energy supplier or use cheaper suppliers for your products. Another option is to see if you can increase your productivity which will generate more profits in return. To make this work effectively, you need to create a plan that will take into account all parts of your business.

Seek Long-Term Investment

If you have been making steady profits for a while, there should be no reason why investors shouldn’t look favorably on investing in your company. You need to give them a long-term vision of where you want to take the company, and how much you think you can sell at that time. It needs to be realistic, or your potential investors might not come on board, but it also needs to be ambitious enough that your company will grow as a result. If you already have investors in your company, then they might be more able to invest more in the company knowing its current growth.

Invest in Other Companies

There are many companies that choose to invest in other businesses. For some, these are long-term investments designed to generate additional income for the business. It might also be an avenue personally, as you can invest in other companies and use the income to help finance your business. If you are new to investing, then there are ways such as Betterment investing that are great for new investors who don’t want a lot of hands-on dealings.

Consider Franchising

One way that you can increase your profits without having to spend a lot of money is to offer franchises. These offer budding business owners the chance to start their own business and have all the back-up they need, without having to create their own business idea. It also works for you because you don’t have to run the franchise or provide staff. There have been many companies that have benefited well from launching franchises.

Even though the immediate future of your company is important, you need to think ahead so you can keep your business growing. Part of that is trying to generate enough income to move into other areas or bring out new products.

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