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You will often hear people say that print media is dead. Digital advertising has taken over, and it’s mostly larger companies that use more traditional forms of print media. However, it’s not necessary to call time on all forms of print media just yet. It can still be useful for a range of marketing and other purposes, for both big businesses and small and medium enterprises too. With more and more people using ad blockers online, it’s worth considering print media. There are several types of print media you might consider using for your business, whether you’re trying to attract customers or inform them of your products or services. Have a look at some of the reasons you might want to use print materials and the top types that could be useful.
There are some excellent reasons to make use of various types of print media to grow your business. Print materials can come in a variety of forms, and each one can serve a different purpose for your company. They range from small forms like business cards, which can easily be handed to people while networking, to huge forms of advertising like billboards. Print materials can help you reach people in new people and advertise to people in different ways. Sometimes print materials have a lot more staying power than online advertising, which can be fleeting and pass by in a split second. Print media doesn’t always have to cost more, either, and it can generate some great profits.
Business cards have been around for a long time. They have long been a useful method of passing on your contact details and helping people to remember you when you’re networking. They’re a quick and easy way for people to have a reminder of your business. You can hand them to people when you talk to them, or you can leave them for people to pick up if they want one. For example, a restaurant or hotel might put business cards on a table or desk by the entrance to their business for people to take. They’re cheap and easy to produce, and they stick around in people’s wallets or pockets. Just go for quality, so they don’t disintegrate.
There are also other types of stationery you might consider using for your business. Although much communication is now done through email and other modern methods, old-fashioned snail mail is often still useful. It creates a good record or correspondence and can be a useful way of sending important or official letters and documents. It can be interesting to consider whether using official letterheads and logos on your stationery can help to promote your business. At the very least, it can help your business look more professional when you send correspondence to people.
For many people, direct mail is an annoyance. However, it can be a useful marketing tool, particularly when it’s material that has been requested, such as a catalog. One of the great things about direct mail is that it’s not possible to scroll past it or block it in the way you can an online advert. You can put it straight into your recycling, but many people can’t help but glance at something before they throw it away. Even if they find the mail itself annoying, they could still be attracted to an offer, product or service that catches their eye.
Posters can be used to do a range of different promotional things. You can display them in your business, use them to promote events, or choose to put them up in lots of different public and private places. They’re also a simple type of print material to produce, and can be used as eye-catching pieces to get people’s attention. If you want to use posters for an event, to promote an offer, or for any other purpose, a poster maker online can make it easy to create something brilliant with no need for design skills. If you use posters in your business, they can motivate employees or get the attention of customers. As well as framing them to make them last, you can easily change them regularly.
When you want to produce something with a bit more information, brochures and leaflets can be ideal. Many businesses still use them to inform their customers of services and products, especially after consultations. For example, an estate agent might hand a client a booklet of potential properties to take home with them and peruse. This can be a better method than simply telling them to have a look on their website. Brochures can be information materials given to patients or medical establishments, parents of kids going to camp, and a whole range of other people for different purposes.
Sometimes, it’s appropriate and very useful to print a professional publication. For example, you might print a quarterly magazine or newsletter for other businesses in your industry. It can take a bit of work, but it’s a good way of keeping in touch with people and promoting your business. Your publication might include studies you have carried out, articles about what’s happening in your industry, or other useful information or analyses people might be interested in reading. You could also sell advertising space in the publication.
Print items don’t only have to be printed on paper. They can also be promotional items such as pens, water bottles, t-shirts, and much more. These items are excellent for promoting your brand at events or as free items to send as gifts to your customers and clients. For example, perhaps an accounting firm might send free pens with their logo on them at the beginning of a new tax year. While these aren’t paper items, they still involve printing and can useful tools for marketing your business in a number of circumstances.
Print media isn’t dead just yet, and can help you promote your business. Before dismissing it, consider which types of print media could be useful for you.