There is nothing more discouraging than putting your heart and soul into a business only to find that it’s not performing anywhere near as well as you had hoped. No matter what you do, you just can’t seem to bring in the customers, the traffic or, most importantly, the profits. For many business owners, this is the point where they throw in the towel. And it’s not that difficult to see why for a lot of people it’s simply impossible to see how you’re going to be able to come back from this that point. But there are ways that you can come back. And one of the best ways to do that is through outsourcing. Outsourcing is essential handing over certain pieces of your business to a professional rather than dealing with it entirely by yourself. Here are a few areas of your business that you can revitalize by outsourcing them.
It’s definitely easier than it’s ever been to create a functioning website. But that means that the standards that the average customer holds a website to have gone up dramatically. If your website looks cheap and doesn’t work in the way that it’s supposed to, that’s going to reflect extremely poorly on your business as a whole. By outsourcing the design and creation of your website to a professional, you can keep creative control over it, but without having to dedicate time and effort to making your vision come to life. Web designers are able to take the suggestions that you make and turn them into a reality. Bringing with them a whole host of design and programming expertise that allows them to improve on, or politely reject, your ideas in order to make the best site possible.
Branding is your business’s message to the world. It’s the thing that lets the world know that your business is here and what it stands for. The right branding can tell a customer everything they need to know about your business in an instant. On the other side of that, poor branding can be confusing and even make customers less likely to pay your business any attention. Rather than relying on your own skills, hand it over to a designer who can take the things that are most important to your business and turn them into something that’s guaranteed to bring in customers. Then you should use a service like Secure Your Trademark to protect your branding from theft or plagiarism.
One of the classic mistakes that many new business owners make is that they assume marketing is easy. Whether it’s traditional campaigns or SEO, they assume that they already know what to do in order to bring in business. In reality marketing is a huge, many-layered
industry with enormous amounts of complexity. You might be able to get by on your own but by outsourcing to a marketing firm then you’re sure to give your business the boost it so desperately needs.
The Future of the UK Used Car Market
It is an intriguing time in the UK auto market in 2018 with a range of political, economic and social factors influencing the industry. New car sales continue to fall for the 11th consecutive month with diesel taking the brunt of the slide. It is thought that this decline is due to the uncertainty over the Government’s clean air plans (including the 2040 ban on petrol and diesel), but also the economic climate and uncertainty over Brexit.
Sale of AFVs
Although new car sales continue to fall overall, there is evidence that the 2040 ban is influencing consumers with the sales of alternatively-fuelled vehicles (AFVs) rising steadily over the last 11 months, including a 7.2% rise in February compared to last year. Although this is unable to offset the free-falling diesel sector, it does show that motorists are beginning to prepare for the green car revolution. Motorists are also aware that there are many incentives for making the switch, plus there is now a wide range of excellent electric cars on the market.
Used Car Market
So, what does all this mean for used car dealerships? Sales have managed to maintain stability amidst the turbulence in the industry with a drop of just 1.1% in 2017 compared to 2016. This was largely thanks to the sale of used electric cars, which saw an increase of a staggering 77.1% in 2017. Hybrids were also up 22.2%. This goes to show that motorists are preparing for the future and still have the need to change automobiles, with the used car market being a much safer place to do this as it is a much smaller investment.
It is easy to see reputable used car dealerships like Shelbourne Motors performing well in 2018 and beyond as more and more second-hand electric cars become available. An increasing number of cities are imposing their own bans ahead of the 2040 ban, plus it is expected that there will be more clarity on the ban and the electric vehicle infrastructure will continue to grow. Additionally, the landscape of a post-Brexit UK will be clearer soon and this could encourage motorists to shop in the used car market.
The future of the used car market in the UK looks healthy despite the fact that there has been a great deal of uncertainty in the UK over the past year. Provided that dealerships are able to provide motorists with a range of second-hand electric automobiles, it is easy to see motorists opting to buy used as opposed to new as this can allow for big savings which is important in the current economic climate. The green car revolution is fully underway and this is what has managed to keep the used car market afloat during a challenging period.
Controversial Business Moves: Have Amazon Gone Too Far?
Amazon are a marketplace giant, and their combination of a huge choice of products, low prices, and fast delivery options have seen them wipe the floor with their competitors. It’s even claimed that whole industries have been almost wiped out by the online retailer’s presence. But, where there is brilliance, there is often also controversy. Amazon is no exception. Let’s take a look at some of their most controversial business moves of late!
Let’s start with what is perhaps the one thing that we’ve all experienced when shopping with Amazon that has left a sour taste in our mouths: packaging. Now, we live in a world where we’re becoming increasingly aware of the detrimental effects that human activity is having on our planet. One of the main man-made problems posing a threat to our beloved Earth? Waste. We use so many products on a day to day basis that are seen as disposable, and we often throw many products and most packaging away after just a single use. The UK produces around 30.5 million tonnes of waste every single year. Within the EU, people produce around half a tonne of waste per person, and with over 500 million inhabitants, this figure quickly mounts up. America is said to produce 250 million tonnes of garbage on an annual basis. So, when many of us shop, we expect responsible large-scale businesses to use as little packaging as possible and to, preferably, send our purchases in recyclable materials. Sure, this may cost a little more and take a little more time, after all, you’ll have to pick packaging options logically rather than throwing every item into the first box that catches the supplier’s eye, but surely it’s worth it. It really isn’t all too surprising that Amazon causes outrage on a regular basis when they have been reported to send items as small as a phone charger in a box large enough for your small kids and cats to make a fort from. Now, the company has tried to justify this behaviour by saying that they optimise for the whole rather than the individual. Theorist Alexander Savin noted on his twitter feed that “Amazon uses a complicated software system to determine the box size that should be used based on what else is going in the same truck and the exact size of the cargo bay. It is playing an automated Tetris with the packages. Sometimes it will select a larger box because there is nothing else that needs to go out on that specific truck, and by making it bigger, it is using up the remaining space, so items don’t slide around and break. This actually minimises waste and is on the whole q (sic) greener system. Even if for some individual item it looks weird.” While this is an interesting theory, the tweet received all sorts of lash back from people refuting the theory. Many believe that the genuine reason for entirely environmentally unfriendly packaging is because Amazon promises such fast delivery that workers have just a matter of seconds to grab the nearest box or packaging to get the item out on time.
Again, convenience has come hand in hand with another complaint for the big bosses at Amazon. Sure, we’re all now familiar with Amazon Prime, a service which offers guaranteed next day delivery on a whole host of items. But have you heard of Amazon Prime Air? This is a fully autonomous system where a drone (otherwise known as an aerial vehicle) without a human pilot can deliver goods to customers within 30 minutes or less of completing their order. Sounds like something from the future, right? While this service hasn’t yet been launched by the company, it is in development and trial, and Amazon hopes that one day seeing an Amazon drone delivering goods by air will be as common a sight as seeing one of their delivery trucks travelling down the highway. People, expectedly, have a lot of questions surrounding the practice. They want to know how heavy the goods that this method could deliver can be (the answer, so far, is five pounds), where they are testing (there are currently trials in the United States, United Kingdom, Austria, France, and Israel), and whether weather will affect the service (the company claim that they aim to operate in daylight when there are low winds, there’s good visibility, and a lack of rain, snow, or ice). Perhaps the most important issue on our minds, however, is how Amazon intends to navigate the airspace in each given country, as drones are a risk to planes. This is still being negotiated, so perhaps it will be a while before we really do see these plans come into practice and public use.
Perhaps the most recent controversy associated with this retail giant is its delivery of live animals. The company has been slammed by animal activists and many consumers alike for offering home delivery of live animals such as lobsters and crabs. Not only is the method of boiling these creatures alive for consumption cruel in and of itself and something that shouldn’t be promoted at all (nevermind in the home and left to the hands of inexperienced and unprofessional cooks), they can also face the cruel fate of being left in boxes for days as they make their way from supplier to consumer. This is a sad case of sentient creatures being treated like commodities on a whole new level. Many customers have since cancelled their accounts completely, stating that they will not return to Amazon until they cease this cruel practice.
As you can see, Amazon is no stranger to controversy, and some of the decisions that they have made in their process of trying to meet the mass market’s needs and expectations really have backfired. However, where there is a complaint, there is room for improvement, and hopefully, they will begin to take customer feedback into account, ensuring that their business becomes as eco-friendly, safe, and cruelty-free as possible!
Customer Care: Making People Feel Important
If you’ve been in business for a couple of years, you probably have a good understanding of the old idea that the customer is always right. Of course, this isn’t to say that the people you serve are geniuses and that they are constantly correct where you are wrong. Instead, it’s simply suggesting that you ignore your own feelings when talking to people like this, treating their word as if it is the only thing important to you. Understanding how far this should go within your own company will be a challenge. To help you out, this post will be exploring some of the key areas you will have to consider, along with the help you can get along the way.
Customer’s Expectations: The people spending money with you are those you want to please the most with this sort of work. Having been treated well by loads of other companies, the level of expectations most people have for the businesses serving them will be very high. Meeting these requirements can be hard for some companies. You will need to work tirelessly to handle the finer elements of this job. Thankfully, there are loads of tools out there to help you with this, and a lot of them are completely free.
The Areas To Work On: There are quite a few different areas which need to be worked on before you can consider yourself a customer-focused business. It will be easy to tell how much effort you put into this sort of work, with the results impacting everyone using your business. Below, you can find some of the examples you will have to keep at the front of your mind.
- Customer Service: When a customer needs help with an order, a query, or any other kind of service, it’s important that your business handle it as swiftly and professionally as possible. A large part of this will be the training being taken by yourself and the employees doing this job. At can take many years to be able to handle this part of your business, and a lot of people will find themselves struggling throughout.
- Customer Health & Safety: Along with feeling like their queries are important to you, it’s also critical that customers feel safe when they are spending in your stores. If you have someone slip and fall on ice outside your doors, they may have the chance to take you to court. Avoiding this sort of issue is a priority, with a lot of modern customers going out of their way to get something out of normal accidents like this.
- Customer Complaints & Suggestions: Of course, sometimes, a customer won’t be trying to get in contact with you because they’d like to ask a question. If an order goes wrong, it can be understandable if a customer wants to have some harsh words with you. While this may be hurtful and hard to hear, the advice they give could be very useful to you. If they see that you’ve put their complaint into action and solved the issue, they will be much happier to spend with you going into the future.
- Accessibility: Companies have to work hard to make sure that everyone has access to them, nowadays. Ramps, lifts, and other tools are all perfect when you’re working towards getting something like this done. People will be unhappy if they are unable to shop with you because of a disability they are suffering with, and you have the power to solve an issue like this before it ever comes.
Why Is It Important? When you’re looking at all of the work before you in a field like this, it can be hard to see the importance of what you’re doing. In reality, though, without this sort of effort, it will be obvious to customers that you haven’t spent any time thinking about them. For those most loyal, it could be frustrating to see your business go for so long without any change. Thankfully, solving this shouldn’t be too much work, and a lot of people have a good idea of what will need to be done based on their own expectations of businesses.
Hopefully, with this post in mind, it should start to get a lot easier to repair your relationships with customers which are unhappy with your business. It’s important to keep your customers at the forefront of your mind when you’re running any sort of company. Without these people, you wouldn’t be able to earn, and this makes it very important to keep up with them.
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