If we’re honest with ourselves, we all dream of becoming a millionaire or even a billionaire before we hit thirty. It would be amazing if, for the rest of our life, we didn’t need to worry about money. We could buy whatever we wanted, whenever we wanted. Of course, there is the argument that diamonds are beautiful because they are rare. If you could afford as many as you like, they would be seen as worthless. On the other hand, this suggests you can run out of things to buy and do in the world. You can’t. There’s always something else you can achieve. Thus, there is no reason not to aim for this level of wealth. The question then becomes, how do I achieve it?
You might start by writing the next great American novel. Not a bad idea, but it won’t get you rich as quickly as you would like. On average, you’ll make around fifteen grand from your first book deal, and we’re sure that number is a shock for most budding authors. Mainly, because we only really hear about ultimate success stories like J.K Rowling. Therefore maybe being a published author isn’t the best way forward. Don’t believe us? Just check out this site www.mackcollier.com for the offical number.
Instead, you could consider investments as a possibility. Perhaps you can make a fortune by taking the right decisions on the stock market. Interesting idea but it is distinctly flawed. Believe it or not, most people who get rich through investments aren’t stock geniuses. They stumble onto the right decision in a process that’s remarkably similar to choosing the right lottery numbers.
The actual answer is a startup business. We know what you’re thinking. Isn’t it true that most startup companies fail? This is true, and around 97 percent of startup businesses won’t make it past the first year. It’s a gamble but one that is worth taking. Particularly if you have a great idea for a new company that no one has yet thought of.
Formulating Your Startup Model
The best way to build a new business is from the ground up. You should start with a vague idea of what you want to sell and what you want to achieve. The dirty little secret of the business world is that you can sell anything if you know how. There’s always a market, no matter how niche you think your product is. Case in point is vegan Mayonnaise. You would expect that the number of people who want vegan mayo would be quite small. Mainly, because the number of vegans walking around must be few and far between, right? Well, apparently not. A recent startup is making millions based entirely on the idea of vegan mayo. This is just one example of a business owner finding success in a market that no one else was aware existed.
This example shows clear evidence that there is a market for any product or service. Therefore, you should not dismiss an idea because you think the market isn’t there. It probably is, you just haven’t found it yet.
Although, you should aim for an idea that is as commercially viable as possible. Or, that has the potential to have a wide consumer base. This will give you the greatest chance of your business being a success.
The Problem Of Funding
One you have your business model established, you need to think about funding. There are very few business ideas that require little to no funding. For most possibilities, you will need a business loan even to get started. There are a few different ways you can get funding for your company that you can consider.
The first is the most obvious and simplest. You can take out a business loan from a specialized lender. They can help you with initial start up costs. Or, once your business is up and running, they can give the money you need to pay for other costs. This might be bills, equipment or anything else that you might need to pay for. This issue with taking out a business loan is usually the interest rate. You need to make sure you will be able to pay back the money that you borrow before it becomes and expense difficult to manage. You can look at business loan possibilities on a site such as www.businesslendermatch.com.
Another possibility is to use crowdsourcing to fund your business. This will work with companies that do have a commercialized idea at the heart of them. If you know that your business has wide appeal, you can set up a page on a crowdfunding website. Then, you should be able to get the support you need for your business from potential customers. They will provide the money your company needs for a product they want to buy before it even hits the market.
Alternatively, you can turn to investors for helping with your company. The best way to attract investors is with a killed promotional campaign, starting with a trade show appearance. By appearing at a trade show, you can show off your company concept and any products that you wish to market. It’s important here to start off with the strongest campaign possible. You can not afford to risk being forgotten in a sea of competition. Remember, when you are at a tradeshow, there will be hundreds of potential business owners vying for the attention of the same investors.
When you start up a business, you should aim to keep funding costs as low as possible. Particularly, if you are borrowing funds to pay for it. Have a look at www.brazen.com for some cool ideas. You need to make sure that you don’t end up in debt because you bit off more than you could chew. Keeping your business small can still provide a profitable model that has a lot of potential for the future. You’ll be able to grow your company when you are in the right position.
Making Your Business A Hit
Thus far, we have shown you how to build a business and open it on the market. It doesn’t take much to get a business set up and established as you can see. However, that doesn’t mean you’re going to become a millionaire. Now we need to consider how to make that same business a success.
The answer, as savvy entrepreneurs might have guessed, is marketing. It doesn’t matter what you’re selling or who you are selling it to. If the marketing is on point, your business will be a success. This is why a lot of that startup money is poured into a great promotional campaign. There are a few features of a successful marketing campaign.
The first is a targeted approach. You need to make sure that your marketing is aimed at those who will want to buy your product. An example would be a business selling baby products. Obviously, your target customer here is new moms and dads. So, you could set up a blog for new parents. Moms and dads constantly check the internet these days looking for advice. With a great SEO campaign, you can ensure they find the blog you own. That blog will direct them to your shop site, and you’ve successfully secured a sale.
The second is a campaign that has multiple strands that are connected. You don’t want to focus on one form of marketing entirely. For instance, SEO is great, but you do need more than the basic type. You should look into producing great content and maybe even some forms of online promotion. Connect them all together and you’ll have the strongest promotion for your business possible. This site www.cio.com has got more great tips on online marketing
The right marketing is the difference between a business hit and a massive failure. It separates start-up entrepreneurs who break even from those that make millions.
Building Your Personal Brand Through Your Business
For every young entrepreneur, there is an element of prestige with business ownership that can be very attractive. Your career and your ambitions define you. You might have a great brand and a great product that you’re profiting from. But is it you or your product that has the most interesting story to tell? Chances are, as a young up-and-coming entrepreneur, you are your brand, and you’re the one that customers are most interested in.
Your business and product brand are recognisable, and your name goes with them both. This is why you should be actively marketing you as much as your products or services. Your business can help build your personal brand and vice versa. It’s important to stay connected with those that are interested in your entrepreneurial activities. After all, you’re not likely to stick with this one business forever without exploring more opportunities in the future.
So how can you push your name as a brand? Start with your social media. Entrepreneurs like Issa Asad have used social media to build their profile or persona. With extensive knowledge of this type of marketing, it’s worth reading as many posts as you can about how to refine your own techniques. What is your area of specialism? Make sure that able to write regularly on the topic, becoming a voice of authority.
Your voice of authority natural increases your share of voice for your business interests as well. This can, in turn, boost your customer base and share of the market. Customers will get to know you as an authoritative voice. This increases the trust in your brand and products. Of course, it also makes you more accountable for it too! Blog posts alone won’t take you far, though. You need a full marketing strategy.
Look to authoring white papers, and network with the journalists and writers in your industry. Offer to help them out with upcoming stories. Provide quotes quickly whenever asked. Look to other media to talk about trending topics relevant to your specialism. Podcasts, YouTube videos, and guest posting can all help to increase the reach of your name and your brand. You might even publish an eBook.
Of course, meeting your customers and your peers is essential to building a brand. You don’t need gimmicks like merchandise, but it’s been proven to be helpful for some! Attend conferences, exhibitions, seminars and talks. Meet and greet whenever possible. You can structure some question time as well so that customers can really get to know you.
Charisma, charm, and personality are essential if you want to build a personal brand. Don’t forget – your character might be just your public persona. Sometimes it’s good to have that distance. Trolls can be quite hurtful if you take their comments personally. But if it’s your public profile that’s getting slammed, you can rest assured it’s not personal.
Building up a brand for yourself takes as much time, effort and precision as any other marketing strategy. But there are plenty of benefits of doing this for the young entrepreneur with potential.
You Can Be A Solo Entrepreneur And Still Have a Support Network
There’s a myth that is widely circulated in the business world. It’s the one about the entrepreneur, the one that says he or she did it all on their own, that they were a guru (/genius) that made their company a success through their own sheer will and talent. The story falls apart when you dig into the real stories of these entrepreneurs, for one good reason: no one can build a business on their own, even if they’re the only employee. The good news is that you’ll be better served if you embrace the support options available to you.
Friends and Family
Your friends and family will be an invaluable resource on your quest to make it to the top. There’ll offer support in a number of ways. They’ll offer the encouragement you’ll badly need at times (nobody gets to the top without getting a few bruises); they’ll be able to provide guidance and advice on decisions you’re having difficulty making; and they’ll be on hand to help out with all the small, menial tasks that go into running a business.
Bring in Outside Help
You don’t know everything. You can be an expert in 70% of the tasks that need to be taken care of, but you’ll never be able to do everything all on your own. You won’t necessarily have to hire an employee (though don’t underestimate how beneficial this can be), but you will need to bring in outside help in some form. Your best option will be to outsource the technical, expert stuff to the professionals. Some things are too important to be left to people who can’t-do it to the highest standard (i.e., you).
There won’t be too many first-time entrepreneurs who have built a company all on their own, using their own money. And really, even if you could, it’s probably not the best idea to sink all your cash into a new enterprise and leave yourself short of money in other areas of your life. You can look for investors, though be aware that you’ll be losing some control of your company if you down this route. Alternatively, click here for more info about small business loans. Just as with most other details relating to your company, the financial health of your business is one thing you don’t want resting solely on your savings.
We’re in the golden age of startups, and as such there are plenty of other people out there who are in precisely the same boat that you’re in. While some of these will, on paper at least, be your “competitors,” you’re all in the great game, Lean on each other, give each other support. Everyone wins!
It’s Not a Compromise; It’s a Necessity
In the end, your company will be much healthier if it’s not just you calling the shots. Bringing others into the fold will allow you to see the bigger picture, and let your company grow in new, exciting ways, not just the robust direction you have for the company.
New Approaches to Entrepreneurship Financing
Traditional sources of financing business such as bank loans pose a challenge to small and medium businesses. In particular, innovative, new, and fast growing enterprises with higher risk profiles can’t get the funds they need from conventional sources. The same is the case for firms in transition like those in the process of changing ownership or control.
Every business needs funding at different stages such as when starting, embarking on a new project, during expansion or when finding its footing following losses. External financing in the form of just right loans is the most suitable means of achieving these objectives. In fact, external financing is essential to start, meet operating expenses such as payroll and inventory, and to grow the business.
Challenges of obtaining a bank loan for enterprises
Financing is a major hurdle facing most enterprises. Yet, many entrepreneurs are intimidated by the prospect of obtaining funds from the traditional sources, especially the banks. This is because these institutions set high lending standards which few enterprises can meet.
The situation is such that it is difficult for small businesses to find, request for, and obtain financing. Most financial experts think that this problem stems from the fact that most enterprises don’t take time to prepare for the process. They say that the issues around bank loans can be sorted out through due diligence.
This means that entrepreneurs looking to obtain external financing must have all the necessary documents needed by the lenders. This may work for established business. However, the problem remains for innovative, newer, and fast growing enterprises with higher risk profiles.
Alternative sources of Entrepreneurship Financing
To overcome the challenge of obtaining financing from conventional sources, many entrepreneurs are exploring new approaches to funding. This means that the most successful entrepreneurs are the ones who think outside the box. They think creatively about what they have to offer and also how to secure funding.
They know relationships are the key to securing funding, so the develop quality networks. Their approach is to sell themselves, more than what they have to offer, to secure all alternative sources of financing. Also, they remain open minded and never rule out any approach.
Some of the top new approaches include-
The most successful entrepreneurs use their own resources to start the business. They save money over time and grow a fund they can use to start the venture. They also know that no investor will finance a deal where the entrepreneur has no financial stake in it. Personal financing is necessary to get the idea off the ground.
Personal credit lines
Credit cards come to the rescue of many small businesses. They are easy to get because they don’t need a lot of credit history. In fact, there are many startups that have used this approach. The main benefit is that the entrepreneur retains complete control and ownership while meeting the minimum payments.
The Investment Retirement Account monies and 401k’s are among the most accessible alternative financing sources for new businesses today. An entrepreneur can easily find many people willing to loan them money from their funds for the right terms. However, the entrepreneur must sell themselves and their idea to the lenders.
There are private lenders and non-profit organizations that offer small business loans. These can be useful to entrepreneurs who can’t qualify for bank loans. Also, they are suitable for micro business.
Online lenders are useful for entrepreneurs who lack collateral, need financing quickly and lack a track record.
The internet has revolutionized the way many things are done including business funding. Now entrepreneurs can find a group of likeminded people who can back their businesses through small contributions. This approach is evolving beyond non-profits and will soon include small equity investments.
Peer to peer financing
In this approach, a group of peers comes together to help each other financially. This approach can be used for a wide variety of financial needs. Entrepreneurs can use it to find successful peers willing to finance them.
In this approach, the entrepreneur talks the manufacturers and suppliers of goods and services into deferring their payments until the products are sold. This can lead to an extension of payment terms to a duration of months or longer. However, this depends on the entrepreneur’s creditworthiness and payment of additional fees.
Purchase order financing
Purchase order financing firms enable new businesses to overcome scaling problems. Most startups are unable to accept large orders because of lack of funds to make and deliver the products. Purchase order financing firms provide the needed amounts of cash directly to the suppliers. This enables the deal to be closed, and profit to accrue to the new business.
This approach is similar to purchase order financing. The difference is that the funds are provided to cover unpaid balances not yet due or received from clients. This approach is useful for high volume new business beginning to scale up. It provides the funds on the sales immediately instead of waiting for payment which can stretch from 30 -60 days or longer.
Family and friends
Many successful entrepreneurs tap into this resource. Usually, the commitments are positioned in writing as bridge loans or promissory notes. These can be converted to equity at a rate decided by other investors later on.
Every business needs funding at various stages such as when starting, embarking on a new project, during expansion or when finding its footing following losses. External financing in the form of loans is the most suitable means of achieving these objectives.
Yet, traditional lending institutions have set high lending standards which few enterprises can meet. To overcome this challenge of obtaining financing from conventional sources, many entrepreneurs are exploring new approaches to funding.
They think creatively about what they have to offer and also how to secure funding. Their approach is to sell themselves, more than what they have to offer, to secure all alternative sources of financing. Also, they remain open minded and never rule out any approach.
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