|Image from World Bank Photo Collection|
So You Want to be a Female Solopreneur: 4 Things You Need to Do First
Becoming a solopreneur is one way that many women create careers that earn them income outside of a traditional employment situation. Solo entrepreneurship is popular and growing. According to The Balance, 41 million people in the United States count themselves as solopreneurs and many of them are making serious money — more than $1.2 trillion for the American economy in just the last year to be exact. This kind of success can happen for you too.
While getting to be self-employed often starts with a dream and a concept, your solopreneur career can also revolve around a unique skill set, but you also need to do a few other things.
Create a Bridge
First, you need to create a bridge. Most women will not be able to quit their jobs and then make enough in self-employment to pay the rent next month. Bridges solve the issue. For some women, they will have enough severance pay or savings to make ends meet until they start to earn enough income to pay the bills. Others will need to take a bridge job — one that involves working fewer hours than you are currently so you have time leftover each day to work on your business.
Build your Brand
Next, you need to build your brand. Writing blog posts, maintaining a social media presence and networking are critical. After all, when you are a solo entrepreneur, you are your business. In general, plan on creating a website and generating some content that is optimized for search engines. You will also need to create a profile on Facebook, Instagram, LinkedIn and Twitter. On these platforms, you have one job — to demonstrate your knowledge about your industry. This content needs to be sharable, relatable, and authentic, and a little visual magic doesn’t hurt.
Buy Better Technology
You will also need to take a look at your technology. You will need a domain name and hosting for your website to start with, but that is just scratching the surface. You are going to need a good computer as well as a variety of different softwares and apps to help you organize your work. Additionally, you are going to need a phone. Solo entrepreneurs are often on the go. You need a mobile phone that can keep up. Look at powerful smartphones like the Apple iPhone 6s. The screen is large enough that you can actually do some work directly from the device, the camera is powerful enough to take photos you can use professionally and Touch ID keeps your phones secure while making it easy to open apps.
Invest in Services
Finally, invest in services. Your iPhone 6s needs to be on a network with a high-quality carrier; dropped calls simply are not professional. You also need to have enough data to actually take care of your business needs, so look for a carrier that doesn’t charge extra fees as your business takes off and your usage increases. Cloud computing services are also important. The right software will capture and categorize your expenses, manage your projects, organize your files and make running your business that much easier.
If you are thinking about becoming a solopreneur, now is the time. Just make sure that you take the right steps to make it happen. Anyone can say that she is in business for herself, but you have to act like you are running a business to be successful. Take the time to plan, prepare and invest in your vision. Your future as a solo entrepreneur depends on it.
RSS on Women’s Right: Then and Now – Reforming Indian Conservatives
Not long ago, when RSS mooted the idea of replacing its knickers with trousers, I put forth a conjecture — “If you start dressing like an adult, you start thinking like one.”
Today as I watched an RSS ideologue on prime-time news* waxing eloquent on women’s rights during a discussion on triple talaq, my belief in the validity of the conjecture grew that much more.
Now why do I say that RSS has started acting like an adult (and that it earlier wasn’t)? Time for some history.
Sometime around early 1950s the liberal architects of modern India figured that it is a moral imperative that woman be not treated as second class citizens of India. The constitution of India, of course gave them the equal rights but there were still religious personal laws hiding behind which the various conservatives still propagated patriarchy. To correct this, they brought in the Hindu code bill**. It had the “provisions to allow women to choose their marriage partners, to divorce brutal husbands, and to inherit ancestral property.” (Yes, these basic rights, as they may seem today, were not guaranteed to Hindu women (or any Indian women) from time immemorial.) [Read More: https://en.wikipedia.org/wiki/Hindu_code_bills]
Now RSS, one of the foremost Hindu conservative group, was at the forefront in opposing this bill tooth and nails. Their arguments and opinions at the time, as quoted from Organiser (the official mouthpiece of RSS) were eerily similar to those of All India Muslim Personal Law Board in today’s TV debate.
So, let’s revisit them (and I directly quote Organiser via Ram Guha):
1. “[The Hindu code bill] has nothing Bharatiya about it. The questions like those of marriage and divorce cannot be settled on the American or British model in this country. Marriage, according to Hindu culture and law is a sanskar which cannot be changed even after death and not a ‘contract’ which can be broken any time.” Pretty much the line of reasoning that those opposing triple talaq reforms take today.
2. “[The Hindu Code Bill is] a direct invasion on the faith of the Hindus [and…] its provisions empowering women to divorce is revolting to the Hindu ideology” ~ Organiser, November 2, 1949
3. “We oppose the Hindu Code Bill. We oppose it because it is a derogatory measure based on alien and immoral principles. It is not a Hindu Code Bill. It is anything but Hindu. We condemn it because it is a cruel and ignorant libel on Hindu laws, Hindu culture and Hindu dharma” ~ Organiser, December 7, 1949
4. “Rishi Ambedkar and Maharishi Nehru would atomise society and infect every family with scandal, suspicion and vice” ~ Organiser, December 7, 1949
Yes, that’s right — they thought that a woman getting an equal right in inheritance or right to choose her husband or right to divorce would “infect every family with scandal, suspicion and vice”. I think, now 60 years after the adoption of those bills, we can agree that lot of those assertions were mere exaggerations by the conservative patriarchs to protect patriarchy.
So just keep this history in mind as you see and hear various Maulanas hide behind religious customs to protect patriarchy. And remember — adjusting for the standard of women’s right in India, the only reason why Hindu women are a bit ahead of their Muslim counterparts is because the that early architects of modern India happened to be some liberal with a spine.
So, as I watch the khaki pants argue for women’s right, I cannot but feel glad for their change of stance.
But as Guha says — “Organisations, like individuals, have a right to change their minds. But any such change of view must be accompanied by a frank and open reckoning with why and how it happened.”
So, till the time I am clear how this new-found concern for Indian women came about, my support to this government and its ideological mentors will obviously of case specific.
Women Lead the Way in STEM Fields in the UAE
It is an interesting time to be a woman in the United Arab Emirates (UAE). Although many would argue that, by global standards, gender equality in the UAE still has some way to go, in one field of expertise significant inroads are being made. This sector, perhaps surprisingly, is science, technology, engineering and mathematics (STEM). In fact, a recent study by The Economist Intelligence Unit (EIU) suggests that in education, including in STEM subjects, women are now outperforming men in the UAE. What are some of the causes of this phenomenon, and what will this mean for long-term employment and the economy?
The 2014 EIU report found that out of 395 female students studying in the UAE, 70% were enrolled in STEM-related courses. The report’s editor, Aviva Freudmann, attributes a strong Government commitment, as a major factor in the increase in women taking up STEM careers. It appears legislation certainly has a clear role to play. In a paper submitted to the United Nations commission on the status of women in 2014, Ms. Lamya N. Fawwaz of the Masdar Institute of Science and Technology attributed the success, in part, to the investment made by governments at the very start of the educational chain. She states that all school pupils encounter STEM subjects at school as standard. In addition, the UAE government has also established a number of female-only colleges, to ensure interests are developed in further education. Universities are also seeing an increasing number of women take up courses in STEM related disciplines, for example accountancy qualifications, engineering courses, and the highly regarded Master of Science in Mathematics (MSMTH).
The result is a positive one, it seems, for everyone concerned. Not only could it do much to improve the confidence of women, and their position within Emirati society, but academics are arguing that the shift could have a major impact on the economy. Consultancy firm Booz Allen have argued that, if a similar set of circumstances in Greece, Ireland and Spain is anything to go by, the GDP could rise by up to 12%. This is based on a growth in STEM careers of 15-20% over thirty years.
Although science and engineering occupations have typically been viewed as male orientated occupations, this shift does seem to suggest an attitudinal change. However, there are still challenges that need to be addressed. The EIU report highlights certain obstacles such as gender discrimination within the workplace, work-life balance, and cultural barriers, which must be overcome for women to truly succeed in all areas of employment. The report poses a number of ways in which the UAE can help sustain and develop the growth, including ensuring there are more high profile female role models and mentors.
STEM careers remain at the forefront of what is a growing and lucrative industry within the UAE. With the gender scales tipping, it will be interesting to see what happens over the coming decades. As far as gender equality is concerned, the UAE is one to watch.
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