Walmart, Image by Matteson Norman

Students from University School of Management Studies, Delhi have taken up a new research project to study the burgeoning organized retail stores in the country and its effect on the consumer as well as on the growing economy of India. Indian Retail Market had changed a lot over years. Presence of Organised Stores in India is increasing. Retailers are not restricting themselves to physical stores only, they have moved to online retailing or e-tailing as well.

Retail stores are the powerhouse of the business for manufacturers and producers. It doesn't only target customers aggressively, but also provides various option at competitive rates and quality for a specific product. Retail stores have changed the culture of buying and selling in India. Indian consumers are now open to try new or alternative products.

Even after this market change, there are customers who prefer conventional shops where they form some kind of relationship with the shopkeepers over time, because of trust and quality of the products and prefer to buy only from that store.

This questionnaire is required to know more about the consumers’ intensions towards a store, as this research is required to study the effect of such stores on Indian consumers and Indian markets and to come up with a solution to increase the quality of the stores around the country, we would request you to take this small (less than 7 minutes) survey.

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