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8 Smart Ways To Level Up Your Photography Business

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If you have a photography business, building it right now might seem like an impossible task. However, there are ways to go about this in 2020 – people are still booking photography services for their small, intimate weddings and other special occasions. Here, you’ll find 8 smart ways to level up your photography business so you can start taking the steps to grow now. 

1. Offer Creative Discounts To Past Clients

Start by figuring out a few creative discounts you could potentially offer to your past clients. Think of a new product you haven’t offered in the past and offer that, or come up with a discount that could tempt them to book in with you again. 

People who have worked with you once are more likely to work with you again, and may even want to take advantage of images they didn’t get from you before.
Alternatively, or as another aside, you can simply aim to keep in touch with them and improve your engagement. Sending Christmas cards, for example, is a great way to let them know that you are thinking about them and are wishing them the best. It also helps to keep you in the forefront of their minds and gives them a warm and fuzzy feeling when they think about you

2. Try Something New 

Now is a great time to try something new. For example, why not offer online courses and workshops? Try a new technique for taking your pictures, even! You could try a drone from DrDrone.ca and take pictures from an entirely new perspective. Figure out ways you can branch out, share your expertise, or build on what you already have. There are likely lots of things you can do. 

3. Find Ways To Strengthen Your Client Relationships

Feature your client sessions on social media and talk about why you loved working with them. This will help you to build those connections even more and let them know that you loved working with them! Other people will also get an idea of how fun your sessions are and will be far more tempted to book. 

4. Put A Bigger Focus On Your Service

Your product might be up to par, but what about your service? Make sure your customer service and communication could not be better. People want an amazing overall experience with you, not just a great product. If you’re hard to work with, they won’t want to work with you again or recommend you. 

5. Aim To Get More Traffic Through Your Website

See if you can get more traffic through your website using things like Facebook ads, and paid advertising on Google, like adwords. Work on your knowledge of SEO and improve your marketing expertise, but remember for real results you may need to hire a professional company. Make sure you focus on local customers, too. Local customers may be your best chance of getting people into your studio or in front of your lens. 

6. Create An Email Sign Up

Create an email sign up and work on converting enquiries into customers. Getting people’s emails addresses is only half the battle. You then need to create content that they are going to want to open. 

7. Get Organised

You need to have an effective way of following up when somebody enquires about your service. When you are organised, you will increase your booking rate. Consistency is absolutely key when you want better results. 

8. Work On Getting Recommendations

One of the most powerful ways of boosting your business is getting recommendations from other clients. Many people deem this safer than doing the research themselves from scratch. 

A recommendation will save them time and they have the security of knowing that somebody they know and trust used your service and was satisfied with it. Don’t just assume that past clients will recommend you – actively ask them to do it. If you don’t ask, you don’t get. Give them a short satisfaction survey and make sure they know how valuable feedback from them is to your small business. You do need to be very clear about what you would like from clients sometimes. A small incentive doesn’t go amiss, either! 

Now you have 8 smart ways to level up your photography business. Which of these things are you going to try? Leave any of your own thoughts and advice for leveling up your photography business during this strange time below. Come back soon.

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Student @ Advanced Digital Sciences Center, Singapore. Travelled to 30+ countries, passion for basketball.

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How To Make Business Life So Much More Favourable

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If you have a business or you’re heavily considering starting a business, then you’ll know all about the perils and the difficulties that will come with it all. While it seems like such a wonderful idea from the outside looking in, it’s actually something that can really take its toll on you if you’re not prepared enough both mentally and physically. 

You’ll always be looking for ways to make business life an awful lot more convenient. The idea in this game is obviously to work hard as you never get anywhere without a serious commitment. You’ll really want to focus on working smart, however. Hard work for no reason is foolish when you have much better ideas and techniques staring you in the face. Business life can be a real hassle if you get things wrong and have to go through laborious days. Here are just a few ways to make your days, weeks, and months a lot more favorable for you: 

Get The Right People Around You  

Who you share your time with in business matters so much. If you have all of the wrong people, then you could be on a downward slant over the next few years. If you have good people with the right attitude and intentions, then you’ll likely become a lot more successful. In terms of using the right people, we’re talking about networking, hiring staff, bringing in specialists, soliciting advice, and so many other areas. Business is an interpersonal game, so make sure the right groups and individuals work with what you’re trying to achieve. 

Embrace Technology A Lot More Than Perhaps You Are Right Now 

If you’re already someone who wants to milk every platform they have, then this idea won’t worry you too much. There are so many pieces of ai powered software around that will help you with what you’re trying to achieve. Analytics, ads, management, and so many other areas can be bolstered with good programs. 

Set Up Genuine Plans With Achievable Goals 

This sort of goes without saying because you’ll likely have plans for the tasks ahead. This is more the idea of creating more structured plans for areas that are perhaps freer and less structured. Setting goals for everything you do can lead you to understand more about what needs to be done. It also gets everyone even more motivated. 

Take Care Of The People Working With You 

In terms of those you’re with, you’re going to need to treat them properly. It’s amazing what can happen if you neglect how they feel and the work they put in. The best leaders will always hone in on each individual and check in with them. 

Outsource Certain Jobs That Are Tedious

Sometimes, there are particular tasks that – although they need to be done – take up lots of unnecessary time and stress. If you are outsourcing admin, for instance, it makes life a lot easier for you as you all can focus on the productive and progressive side. 

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Current Trends in Business That Every Entrepreneur Should Work Towards Achieving

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The world of business is changing and with it the trends that entrepreneurs should be working towards. Entrepreneurship has become a lifestyle as opposed to just a paycheck. With an entrepreneurial mindset, you can do anything. Check out these current trends in business that every entrepreneur should work on achieving:

E-Commerce

E-commerce has been a significant trend for the past few years, and you can expect it to continue being so. E-commerce has multiple benefits, including increased revenue, high availability of products, and a more significant customer base.

E-commerce allows businesses to be present on all digital platforms, which helps them reach out to more customers quickly. In addition, it makes it easier for companies to reduce overhead expenses as there are no physical stores that have rent costs associated with them or inventory levels that need maintenance constantly. Statistically, e-commerce has grown rapidly in the past few years from 25% – 30% year on year.

Financial Apps and Software

The software aspect comes into play when considering how businesses manage their finances moving forward. Companies must adapt to technology. Otherwise, they will find themselves left behind by competitors who embrace emerging technologies such as cloud computing and mobile apps. It is also easier to make purchases using these apps and communicate with the sellers. Incorporating such software with equipment and partnerships with a payment processing company will diversify the business activities and set you up for expansion.

These apps allow them to move away from traditional forms of financial management such as spreadsheets and accounting software to financial management apps such as Xero. With these new apps comes the ability to monitor business finances from anywhere, which can help businesses grow faster than what they would ordinarily be able to manage with slower conventional processes.

Blockchain Tech

Blockchain tech is the current trend in business that every entrepreneur should work towards achieving. You can apply this technology to many different industries, and entrepreneurs need to find their niche within this growing market. It’s also critically important not to overlook blockchain tech when deciding which cryptocurrency or token you want your company associated with.

Both positive and negative factors are involved in choosing one solution over another, but it all comes down to finding what works best for each situation. For example, today’s most valuable aspect of blockchain tech is its promotion of secure transactions between parties while eliminating third-party transaction fees (or at least significantly reducing them).

It means that businesses operating on a global scale could potentially enjoy significant savings in maintaining financial records. Transparency is also an important selling point for blockchain tech. The decentralized nature of its design makes all transactions public and easily accessible by anyone who has access.

Fraud and Cyber Crime

Another current trend that every entrepreneur should work towards achieving is fraud and cybercrime. In today’s modern world, the internet has brought the business community closer together as it allows you to reach a global market from almost anywhere with an Internet connection. Unfortunately, this means those who want to take advantage of this have access to millions of more potential customers, making it easier for fraudsters to steal money from unsuspecting victims.

Businesses that are not careful can fall victim to several types of cybercrime, including phishing, spoofing, pharming, and identity theft. These crimes are increasing at an alarming rate as more people use the internet for business purposes which means scammers often target them.

Conclusion

Today, business is becoming increasingly challenging. The traditional ways of doing things don’t work anymore, and it’s time for entrepreneurs to adapt to stay relevant within the industry. However, the industry itself is evolving rapidly, and it’s challenging to keep up with the changes that are happening every day. Fortunately for you, this post is here to help you understand the current trends that every entrepreneur should work towards achieving.

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Employee Training and Development Becomes One of the Most Disruptive Megatrends That Is Shaping the Future of Work

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There is no question about the effectiveness of employee training and development. It’s incredibly important to help your staff advance their skills and knowledge to help grow a business, but the impact of employee learning has often been understated and even neglected. However, companies are now suggesting that employee training and development is one of the biggest megatrends that have completely transformed the future of work. It has overhauled how businesses should be developing and engaging with employees, and it’s leading to an incredibly diverse and talented workforce that is capable of wonderful new things.

Part of the problem of employee training and development is that it’s difficult to measure its impact on the workplace. Employee performance often isn’t a quantitative measurement that is easy to read and link to their output. This is one of the reasons why the effectiveness of employee training and development has been questioned by management experts.

Thankfully, new strategies have been developed to help measure workplace learning and its impact on companies. Below, we’ve included a helpful infographic that covers some of the most important measurements, such as return on investment and how it is calculated in the context of employee learning and development. It should put the effectiveness of employee training into perspective and will help you better understand when training is needed and how development actually improves your business and its productivity.


Infographic by: Ezra Coaching
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