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6 Things That Can Undermine Your Small Business

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It’s not easy running a small business, as anyone who has undertaken that challenge can attest to. You need to work harder than the bigger companies around you, with a smaller budget and a smaller team. However, while there are plenty of external aspects that can make it difficult to build success, sometimes the damage happens internally, too. Many small business owners end up inadvertently undermining their business, without realizing it. Below, we take a look at some of the more common mistakes that company owners make, as well as provide some tips on how to overcome them. 

Jack of all Trades

You might know that you’re a small, one-person operation, but there’s little value in shouting it from the rooftops. Your customers don’t need to know that, or at least not from their very first interaction with you. It just doesn’t always look so great if a person is the receptionist, accountant, support person, and expert in the company. If you’re handing out business cards, put your name and your main role as the title. You may also consider outsourcing your receptionist duties to another company. Both these things will make your small venture look bigger than it really is.

A Bad Employee

However, it’s not as if you’re out of the woods just because you’ve got a team of staff. The more people that you add, the more potential there is for something unprofessional to occur; at least when it’s just you, you’re aware of what’s going on. Because of the impact that your employees can have, it’s really important that you take steps to develop a robust hiring policy, one that’ll lead to professional and courteous employees coming on board. Don’t forget: everyone at your company has the potential to undermine your professionalism. 

Inconsistent Branding

It’s important that you’re firing on all cylinders if you’re going to make the most of your business. As we said earlier, you’ll be competing against bigger companies, so there’s little margin for error. In your quest to deliver your best, your branding will be key. If you get this aspect of your business right, then you’ll appear much larger than you really are. However, in many cases, business owners don’t take their branding as seriously as they should, and it shows. The message and the visuals used to portray that message can be used inconsistently. As such, it’s recommended that you use a Corporate Identity Management platform, which will help ensure that all your visual assets are used correctly. Ultimately, it’s all about creating a solid image of your business in the eyes of your potential customers.

Lack of Updates

You might have worked hard to develop an excellent website when you first got your business up and running, but alas, it’s not as if you can just sit back and enjoy your work. If your business is going to stay relevant, then it needs to be updated. This doesn’t mean changing everything; it just means showing that the website is actively managed, rather than dormant. You could have a blog, for example, or slightly change your design to match whatever is happening seasonally (such as Christmas or Halloween). The same principle applies to your social media channels. They can be excellent tools for your business, but only if there are regular updates. There’s nothing sadder than seeing a company’s Facebook or Twitter page that hasn’t been updated in months. It can make people doubt if the company is still in operation.

Untidy Environments

So far, we’ve talked about the things that you pump out into the world, such as your website and branding and so on. But from time to time, you may find that you have visitors to your work premises. This is another area where things can be undermined, so it’s important to look at your environment and ask some questions, such as: is it tidy? Does it reflect your company well? Is there anything that would give someone an unfavorable impression of our business? People do, rightly or wrongly, make snap judgements about, well, everything. If your offices fall short in any way, then it could be a mark against your business. 

Suppliers and Practices

Finally, it’s always worth interrogating your working practices to ensure they’re in line with modern standards and expectations. If they’re not — say, you’re using practices that harm the environment and/or people — then there could be a backlash. It pays to have an ear to the ground and move as times change.

Student @ Advanced Digital Sciences Center, Singapore. Travelled to 30+ countries, passion for basketball.

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Know The Differences between Static and Dynamic QR Codes

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In the digital age, qr code have become an integral part of our lives, bridging the physical and digital worlds seamlessly. They enable quick and convenient access to information, websites, and multimedia content. QR codes come in two main flavors: static and dynamic.

In this article, we will explore the differences between these two types of QR codes and introduce you to a powerful qr code generator known as QRFY. We’ll delve into the versatility of dynamic QR codes and how they can be a game-changer for your business.

Static QR Codes vs. Dynamic QR Codes

Static QR codes are the traditional, one-time-use variety. Once generated, the encoded information is fixed and cannot be altered. These are great for simple, permanent links, such as sharing a website URL or contact information.

On the other hand, dynamic QR codes are a dynamic duo. The content behind these codes can be changed at any time without the need to update the QR code itself. This feature opens up a world of possibilities.

With QRFY, you can create dynamic QR codes that offer unparalleled flexibility. QRFY supports hosting various types of content, including PDF documents, images, videos, vCards Plus, restaurant menus, and much more.

Customization at Your Fingertips

QRFY takes customization to the next level. You can create custom QR codes with your logo, color schemes, or choose from predefined templates. This means your QR codes can reflect your brand identity, making them more recognizable to your audience.

Detailed Analytics and Control

With QRFY, you gain valuable insights into the performance of your QR codes. You can track the number of scans per day, monitor user demographics by country and city, and even analyze data on the browser and language preferences of your audience. This data can help you fine-tune your marketing strategies for better results. Plus, you can easily export this information for in-depth analysis and decision-making.

Key Features of QRFY:

  • Dynamic content updates: change the content behind your QR code at any time.
  • Content variety: host PDF documents, images, videos, vCards Plus, restaurant menus, and more.
  • Customization: personalize your QR codes with your logo, colors, or templates.
  • Advanced analytics: monitor scans per day, user demographics, browser data, and language preferences.

QR codes have come a long way from their humble beginnings and are now an essential tool for businesses and individuals alike. With the advent of dynamic QR codes, made easy through QRFY, the possibilities are endless. The ability to update content, track scans, and customize your QR codes makes them a powerful asset for marketing and communication.

Whether you want to share information, promote your brand, or streamline user interactions, QRFY’s dynamic QR codes are the way to go. So, take advantage of this dynamic shift in QR code technology. Embrace the flexibility and control offered by QRFY and watch your QR codes evolve with your needs. Dynamic QR codes are not just links; they’re gateways to a world of possibilities, limited only by your imagination.

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Here’s How to Boost Employee Satisfaction Today

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If you wish to maintain your employees and positive workplace morale, it is important to stay on top of employee management and know how to improve the workplace to benefit your employees. 

This guide will share the best ways to boost your employee satisfaction and guarantee to make them feel appreciated. 

Use chaplains to improve your workplace conditions

As a business owner, it is essential that you improve and maintain workplace conditions so that employees can feel satisfied while working for your business. Whether you lack support or have a dirty and messy workspace, you will not guarantee to maintain employees’ happiness or keep them working for your business if you do not offer great workplace conditions.

If you wish to improve your fast food employee retention, it is a great idea to use chaplains as they work to improve workplace conditions and measures so employees can feel happier and attain greater job satisfaction. 

Offer rewards for their efforts

It is important to offer rewards to employees for their hard work and effort so you can show that you appreciate and respect them.

A small pay bonus at the end of the month or taking them out for a nice lunch cannot prove to them that you have noticed their efforts and respect them for it, which will encourage them to feel satisfied with your management.

Ask them how they are and offer them support when they need it

As a manager or boss, you might often lack the time or thought to ask employees how they truly are. You might ask them each morning briefly how they have been, which will likely attain the same response. Many people will tell you that they are OK, even if they are not.

Whereas if you sit down with your employees individually and open up an honest conversation, you might find that they are not truly happy inside or outside of work. If an employee tells you this, it is important to listen to them and offer them support so that they can boost their happiness and well-being again which will ensure that they are satisfied at work.

Support their development and provide more training

Another great way to boost employee satisfaction is to support their development and offer them more training. 

Not every employee will want to climb the ladder in your business however there will be a select few who will want to climb higher in your company which will help them gain more success.

Therefore, to maintain and boost employee satisfaction, it is essential that you support their development and listen to their goals so that you can provide the right training for them to reach them.

Using these simple yet effective tips, you will guarantee to boost employee satisfaction in your company today. Simply listening to them, rewarding them and ensuring it to improve your workplace conditions will guarantee that your customers feel more satisfied and happy working for your business.

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Tighten Up Your Customer Service In These Ways

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It’s always a good idea to make sure your customer service is as good as can be. After all, the better the customer service is, the more profitable the business will be – because having happy customers means that you are going to be a lot more successful. In general, then, what are some of the great ways to make your customer service better? In this post, we’ll discuss just some of them that you may want to be aware of so that you can effectively keep your customers much happier for longer.

Schedule Your Staff Properly

Your customer service staff need to be scheduled as well as possible if you want to keep the customer service as good as possible. The more effective their scheduling is, the more that they can actually provide a decent service to people, so this really is something that you will want to be aware of here. Scheduling can mean having some time tracking for call center purposes, or simply making sure that your staffing is at the appropriate levels. In any case, it’s hugely important to get it right, and will mean a better experience for your customers every time.

Be Honest In Your Dealings

In any and all dealing with your customers, you need to make sure that you are being as honest as possible. The more honestly you approach and communicate with your people, the better that is going to be for them and for you. To this end, make sure that your staff are trained on being as honest as possible with customers. This is a simple step and change that can make a world of difference, so it’s something you really want to think about. You will find you have much happier customers as a result of this simple change.

Under-Promise & Over-Deliver

This is a general approach that you may want to consider if you are trying to keep your customers happy, and it’s amazing how much it can help you to do so. Essentially, it’s all about being careful not to promise too much to your customers. If you know that something is going to take three days, promise five days. That way, when it only takes three, they will be pleasantly delighted. This is a really effective way to keep your customers so much happier, and it really does work very well, so make sure to bear it in mind.

Exceed Expectations

In general, going above and beyond is a really important way to impress people too, and this is something that you should be able to achieve relatively easily as long as you make a point of it. In fact, turning this into a core thing that you tend to try and provide will mean that you become excellent at customer service in no time at all, and it’s amazing just how well it can really work. So make sure that you do this if you want to keep people happy and make them smile.

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