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Barcelona, the top-3 ‘MICE’ tourism destination of the world

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Barcelona MICE TOurism

Corporative tourism —also known as ‘MICE’ tourism mobilized around 18,000 million euros in 2016 in Spain. According to the Spanish Convention Bureau, the number of events, conventions and meetings in Spain has increased by 16%, while the MICE sector worldwide will grow by more than 5% in the next years. The country ranks 13th worldwide in a market led by China and the US, but Barcelona and Madrid are in the Top 10 of the favorite European cities to organize congresses and events.

What is MICE tourism?

The acronym MICE stands for meetings, incentives, conferencing & exhibitions. It is a niche area of tourism that is focused around the planning and booking of groups for large events, conferences or seminar. A top class MICE event organised to showcase your products, build new client relationships, host a company event or to reward your employees for their hard work is an investment and usually it’s one to remember.

The players in the MICE field include corporate meeting planners, meetings and convention departments of hotels, conference centers or cruise ships, food and beverage managers, logistics firms, private tour operators and transfer companies, incentive houses, professional trade organizations, tourism boards, tourism trade associations, and travel-selling professionals. Destinations often market themselves as MICE locations and bid for events through their convention and visitor bureaus. They might be able to offer subsidies to attract large events because of the increased revenue the visitors provide through their economic impact on the host location.

Barcelona, ​​the best city in Spain to celebrate events and conferences

The good position of Barcelona as a destination of congresses and meetings is increasingly more evident and, recently, the Catalan capital has been placed in third position in the prestigious world ranking drawn up by the ICCA (International Congress and Convention Association) to establish which are the most relevant cities and states in MICE tourism (Meetings, Incentives, Conferences and Exhibitions), and it is placed ahead of other very important destinations in the sector such as Vienna or London. The Catalan city was hot on the heels of the first two in the ranking —Berlin and Paris — and acts as a pole of attraction to boost the organisation of events all over Catalonia.

The offering to organize events and congresses in the city is wide thanks to the presence of companies such as Eventos Barcelona, an event management agency in Barcelona specializing in artistic and technical production of events for companies, meetings, incentive travels, conventions or gala dinners.

During 2017, Barcelona hosted 2,134 congresses and conventions —10.5% more than in 2016. More than 675,000 delegates participated in these events, and their economic impact in the city is estimated at 1,850€. Throughout 2017, Barcelona obtained the best results since it entered in the MICE tourism industry, increasing its benefits 21% more than the previous year, as reported by the Turisme de Barcelona consortium. The last six months were a little weaker due to the effects of the attack of August 17th and the independence mobilizations of October 1st, but thanks to the entrance of the summer season the city has returned againt to the highest level.

‘Bleisure’and gastronomy, the key to success in MICE tourism

‘Bleisure’ is the buzzword in corporate tourism. Its name mixes the B of business with the word pleasure —that is, combining business trips with pleasure tourism. Therefore, many events are organized in local destinations and non-conventional spaces. The salons and conventional spaces lose importance against of unusual spaces, which are also more profitable because visitors can enjoy a wider leisure offer (such as spas, cursos de coctelería, showcookings) and team building activities, combining both work and fun in an entertaining and relevant way.

Nowadays, congresses and events want to offer a more friendly, funnier face than the pompous and rigid meetings of yesteryear. The idea is to personalize the experience of a congress with the emotional connection of each assistant thanks to the flexible and dynamic spaces. This emotional connection is achieved by taking care of the details, which is valued above all in the younger generations. Interactive and collaborative activities, non-traditional speakers and sessions with a spirit of commitment rather than instructive are the booming formats.

Gastronomy is another distinguishing factor for MICE events’ success. The youngest attendants to these events –mostly workers under 40 appreciate that the culinary proposals of the events include healthy alternatives, fresh food, fruits and foods that provide energy, instead of unnecessary huge meals full of empty calories. Also, mixing the gastronomic experiences and technology is very helpful. Incorporating innovative cuisine techniques and exotic foods with creative, very ‘instagramable’ preparations, are all a synonym of success. Once again, new technologies provide another guideline on how to succeed in these events.

Student @ Advanced Digital Sciences Center, Singapore. Travelled to 30+ countries, passion for basketball.

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Immerse Yourself in Nature: Explore Forest Bathing with a New Guidebook

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Forest bathing, a practice with roots in Japan, has surged in popularity in recent years. But what exactly is it, and how can you experience its potential health benefits? This article dives into the world of forest bathing and unveils a new resource – a guidebook by foresttherapyhub, to help you embark on your own immersive nature experience.

Forest Bathing: A Path to Well-being

Forest bathing isn’t simply a walk in the woods. It’s a guided practice of connecting with nature through our senses. By slowing down, quieting our minds, and focusing on the sights, sounds, smells, textures, and tastes of the forest environment, we can unlock a range of health benefits. Studies have shown that forest bathing can reduce stress, improve mood, boost the immune system, and even lower blood pressure. This makes it a valuable tool within the realm of nature-based interventions.

Forest Therapy Hub: Your Gateway to Nature

Forest Therapy Hub (FTHub) is a leading organization dedicated to promoting and educating people about forest bathing. They offer workshops, retreats, and certifications for those who want to deepen their understanding and practice of this nature-based intervention.

At the heart of forest bathing lies the idea of mindfulness and presence. As individuals wander through the forest, they are encouraged to engage with their surroundings fully. This includes observing the intricate patterns of leaves, listening to the rustle of trees, feeling the texture of bark, and even tasting the freshness of the air.

A Unique Guidebook for Forest Bathing Adventures

FTHub’s latest offering, feeling nature: a Forest Bathing Book with 50 trails https://foresttherapyhub.com/news/feeling-nature-a-book-with-50-trails-for-forest-bathing/, is a one-of-a-kind resource for anyone interested in forest bathing. This book isn’t your typical trail guide. It’s a collaboration between forest bathing professionals and forestry experts, offering a unique perspective on 50 different trails across Spain.

More Than Just Directions

Each trail description goes beyond basic directions. The authors, who are experienced forest bathing guides, provide sensory cues to heighten your awareness of the natural world. They share details you might otherwise miss, transforming your walk into a multisensory experience.

Respectful Exploration

The book also emphasizes respectful exploration of natural landscapes. The authors, well-versed in forestry, weave scientific information about the specific ecosystems into the trail descriptions. This fosters a deeper appreciation for the delicate balance of nature and encourages responsible forest bathing practices, aligning perfectly with the core principles of nature-based interventions.

A Personal Connection

Feeling nature goes beyond providing factual information. Each guide infuses their trail description with their personal connection to the forest, sharing insights gained from countless hours spent immersed in nature. This adds a layer of warmth and authenticity to the book, making it a valuable companion for anyone seeking a deeper connection with the natural world.

Take a Step Towards Well-being with Forest Bathing

Whether you’re a seasoned hiker or simply looking for a way to reconnect with nature, feeling nature offers a unique and enriching forest bathing experience. With its detailed descriptions, scientific insights, and personal anecdotes, this book by Forest Therapy Hub is your perfect companion for a transformative journey into the healing embrace of the forest.

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Discover the finest tours across Morocco: an adventure oasis

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Morocco is a North African country renowned for its contrasts and many wonders. Its territory stretches from the Atlantic Ocean to the golden dunes of the Sahara. Moreover, it boasts a rich history spanning thousands of years and a culture that intertwines Berber people, Arab heritage, and French influence. 

If you’re in search of Morocco desert tours that allow you to explore and experience unforgettable adventures in the country, the options are as diverse as its landscapes. You can immerse yourself in the impressive urban landscape of Fez, savour the exquisite cuisine of Marrakech, relax on the coasts of Essaouira, and, of course, journey through the Sahara Desert via various tours, which will also invite you to explore numerous cities and towns of Morocco, and indulge in unique activities. If you’re keen to discover more about the desert tours that Morocco has to offer, this article will introduce you to some of the finest.

Tours from Marrakech to the desert

From the vibrant city of Marrakech, you can find numerous tours departing towards the desert, promising to offer you a unique and unforgettable experience. One of the most popular Marrakech desert tours is the trip to the Zagora desert, which over two days allows you to explore the High Atlas. 

Here, you can admire landscapes of breathtaking beauty and visit Berber villages that reflect their culture and origins to the teeth. Upon arriving in Zagora, you’ll have the opportunity to ride camels at sunset, followed by a cosy night under the stars in a traditional camp. 

If you’re seeking an even deeper and comprehensive experience, you can also undertake three-day tours from Marrakech to the Merzouga desert, which give you the chance to explore the popular Erg Chebbi dunes, as well as including visits to historic kasbahs, fertile valleys, and allowing you to observe the interesting local life in the oases.

Camel Trekking in Merzouga

Merzouga is also the perfect starting point for a Camel trekking Morocco, thanks to its spectacular sand dunes. Through this activity, you can experience nomadic life, trekking through the Erg Chebbi dunes, known to be the highest in Morocco. 

At the same time, you can opt for a one-night camel excursion, where you’ll enjoy the sunset in the desert, a traditional dinner around a campfire, and a night in a Berber tent. Then, upon awakening, you’ll witness the tranquillity and beauty that can only be offered by the sunrise in the desert. 

For those more adventurous individuals, there are also options for multi-day trekking, where you’ll have the opportunity to visit numerous nomadic communities and explore the unique geography of the desert. Ultimately, camel trekking tours are an ideal way to immerse yourself in the beauty and simplicity of the Sahara Desert.

Tours from Fez to the Sahara Desert

Fez, the impressive imperial city steeped in history and culture, is another starting point for embarking on a Sahara desert tour. It’s a typical two-day tour that takes you from the antiquity of Fez through the Middle Atlas mountains to the entrance of the desert

Along the way, you can see cedar forests with wild monkeys and the dazzling Ziz Valley. Then, once you’ve reached Merzouga, you’ll have the opportunity to embark on a camel ride to the desert camp, where you’ll spend the night. 

On the other hand, tours from Fez to the Sahara Desert also often offer the possibility of visiting local villages and markets, providing you with an authentic insight into desert life. Finally, you’ll have the unforgettable experience of sleeping surrounded by the immensity of the dunes and under the stars of the desert sky.

Whether it’s exploring ancient Berber villages, trekking across towering sand dunes, or experiencing the tranquillity of a desert night under the stars, these tours promise an adventure like no other. Book your Moroccan adventure today and create memories to last a lifetime.

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Discovering Valencia and the Valencian Community: an unforgettable holiday experience

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Valencia, with its Mediterranean charm and a rich history seamlessly intertwined with modernity, stands out as a unique tourist destination in the Valencian Community and one of the main attractions on the entire Iberian Peninsula. Explore everything you can do in this wonderful region, where magic, natural beauty, and culture offer a wide range of options for enjoyment.

Spain is one of the most tourist-oriented countries in the world. Its extraordinary natural attractions, rich cultural heritage, excellent tourist services, and a wide range of entertainment options make it one of the most visited destinations in the European continent. Among the regions and cities that contribute to Spain’s international tourist significance, Valencia, and the entire Valencian Community undoubtedly take the top positions, always preferred by both national and international visitors.

Transport: Essential for your adventure

The first thing to organise before travelling to Valencia is the transportation within the city. Fortunately, there are excellent options to meet all types of needs, preferences, and budgets. A good idea is to use Uber Valencia services, with a broad network of vehicles available from any part of the city, at any time, without restrictions and at quite reasonable prices. It is an efficient, practical, and modern means of transportation accessible through their corresponding mobile application. Who doesn’t know about this extraordinary transportation service in these times?

However, if you enjoy immersing yourself in the daily lives of the city’s residents, you can purchase Valencia bus tickets and explore the city using this comfortable and cheap form of transportation.

The Municipal Transport Company (EMT) Valencia is responsible for providing public transportation services in the city, with high-quality buses perfectly equipped to ensure maximum comfort. Their routes cover not only Valencia but also reach nearby towns such as Alboraya, Alfara del Patriarca, Sueca, Burjassot, Tavernes Blanques, Moncada, Vinalesa, and Sedaví.

Drinking water from the taps

An interesting and significant feature is that Valencia tap water is entirely suitable for human consumption; in other words, it can be consumed directly from the tap without any sanitary risks. Tap water in Valencia undergoes strict quality controls to ensure its potability. Competent authorities constantly supervise the water supply to ensure compliance with the highest standards set by the European Union. Controls include periodic tests to determine the presence of possible contaminants such as chemicals, bacteria, harmful residues, and heavy metals. Being in Valencia, you can be confident that tap water is well treated and will not pose any problems.

Shopping: Exploring the best stores

In addition to its fascinating beaches, beautiful tourist sites, modern architecture, historic centres, stunning landscapes, nature, gastronomy, festivals, traditions, and exciting nightlife, Valencia shopping tours are another interesting attraction to explore in this wonderful city.

The majority of shops and shopping centres throughout the Valencian Community are open every day, including Sundays and holidays, ensuring that you can shop whenever your heart desires. Shopping is a relaxing activity that also provides the opportunity to find items and products that may not be available in your hometown.

Valencia boasts stores of the finest trendy brands, modern shopping centres, and complementary services, making any shopping spree an unforgettable experience.

In conclusion, Valencia and the Valencian Community offer a truly enchanting experience, seamlessly blending the allure of its Mediterranean charm with a rich historical tapestry and modern vibrancy. From efficient transportation options like Uber Valencia to the exploration of the city’s daily life through bus rides, the journey is as convenient as it is immersive. Moreover, the assurance of safe tap water underscores the city’s commitment to quality living. In addition, the vibrant shopping scene, coupled with Valencia’s myriad attractions, ensures that every visit becomes an unforgettable adventure. So, embark on this unique odyssey, where history, culture, and contemporary life converge to create memories that linger long after you’ve bid farewell to this captivating corner of Spain, you won’t regret it. 

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